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September 17th-20th, 2014

Event Detail

FacilitiesFinanceHuman ResourcesMarketingTechnology
What it takes to become a Branding Champion

  • Friday, Sep 19, 2014
    3:30 PM - 5:00 PM

Speaker(s): Marc Gordon

Location: Event Room A & B

If you were placed alongside your competitors, would your marketing define you as being better, worse, or just like the rest?

Become a Branding Champion will show you how to develop an effective message that reflects your values and clearly shows the benefits you can offer your clients.

Some of the key points covered:

  • How to stand out in a cluttered market place

  • Recognizing your competitors flaws

  • Recognizing your own strengths and flaws

  • Who really gets to decide what your brand says

  • How to develop a story that gets people interested in you

  • When to stop trying to reach your target market

  • Turning customers/clients into sales people

  • Why continuity is key

  • Understanding how social media can make or break you

  • Knowing when to change your marketing plan

  • Understanding the limitations of great marketing

  • Creating an organization of believers